Christopher Lochhead

Christoper Lochhead 14-time #1 bestselling author of Play Bigger, 22 Laws of Category Design, and Snow Leopard.

He hosts a #1 charting business podcast and is co-creator of top 5 business newsletter Category Pirates.

Lochhead is an entrepreneur, creator and former 3-time public tech company CMO (Vantive, Scient, Mercury Interactive) CEO advisor to over 50 VC-backed tech startups, best known as a "godfather" of Category Design. 

Lochhead and his Category Pirates partners teach entreprenures and executives category design and the power of being different in the AI world.

 

Background

Lochhead is dyslexic paperboy from Montreal living in Northern California. Like for many others, entrepreneurship was not a way up for Christopher. It was a way out.

He’s the product of a (legendary) single mother.

He has 5 learning differences (superpowers) including AD/HD, dyslexia & dyscalculia.

And thinks whiskey, The Ramones and The Big Lebowski are legendary.

 

After getting thrown out of high school at 18, with no money, no experience, no relationships and no choice, Lochhead started his first company. By 28 he was head of marketing for a public Silicon Valley software company. At 38 he retired after three tours of duty as a marketing chief, when Mercury was acquired by HP for $4.5 billion

 

•A random Apple reviewer said he’s “crap”

•NBA legend Bill Walton calls him “a quasar”

•The Economist says he’s “off-putting to some.”

•Podcast magazine calls him “the best business podcaster”

•The Marketing Journal says he’s, “one of the best minds in Marketing”

•Abobe named Play Bigger one of “the five greatest Marketing books of all time”

•Mark Benioff says “Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.”